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WBCUtah Courses → Management and Growth

Grow Your Business


Description

The Grow Your Business program covers everything you need to know to start and grow your business. Whether you're just getting started, or taking your business to the next level, you'll learn four areas of business building that will put you on a path to success.

Content
  • Course Introduction
  • WBCUtah (02:04)
  • Meet Your Hostesses (02:14)
  • SECTION 1: CREATION
  • WORKBOOK 1: CREATION
  • Lesson 1: Finding Your Purpose, Passion and Perseverance
  • 1.1 Introduction (03:08)
  • 1.2 The Power of Purpose (09:42)
  • 1.3 The Power of Passion (04:40)
  • 1.4 The Importance of Perseverance (07:22)
  • 1.5 Maintaining Purpose, Passion, Perseverance (05:47)
  • 1.6 Learning Questions
  • 1.7 Bonus Video: Nicole Tanner - Founder of Swig (04:34)
  • Lesson 2: Building on What You Already Know
  • 2.1 Introduction (03:00)
  • 2.2 Building on What You Already Know (06:38)
  • 2.3 Learning Questions
  • 2.4 Bonus Video: Kamea Johnson - Founder of Chosen Creative (03:07)
  • Lesson 3: Identifying True Business Opportunities
  • 3.1 Introduction (02:44)
  • 3.2 Need (09:15)
  • 3.3 Experience (08:36)
  • 3.4 Resources (05:41)
  • 3.5 Customers (07:11)
  • 3.6 Model (04:35)
  • 3.7 Learning Questions
  • 3.8 Bonus Video - Yais Trevino - Founder of Yais.Style (04:50)
  • Lesson 4: Developing Your Supporting Cast
  • 4.1 Introduction (02:03)
  • 4.2 Building Your Brain Trust (09:57)
  • 4.3 Building Your Team (07:59)
  • 4.4 Building Strategic Partners (08:17)
  • 4.5 Learning Questions
  • 4.6 Bonus Video: Salsa Queen Zapata - Founder of Salsa Queen (06:26)
  • Lesson 5: Maximizing All of Your Resources
  • 5.1 Introduction (03:08)
  • 5.2 Creating More With Less (03:37)
  • 5.3 Bootstrapping Your Business (11:56)
  • 5.4 Learning Questions
  • 5.5 Bonus Video: Amy Gardner - Founder of Scarpa (02:39)
  • Lesson 6: Developing Your Business Model
  • 6.1 Introduction (02:41)
  • 6.2 Developing Your Business Model (06:18)
  • 6.3 Intro to Pivoting (02:18)
  • 6.4 Pivoting to Gain Initial Traction (06:23)
  • 6.5 Learning Questions
  • 6.6 Bonus Video: Ngozi Opara - Founder of Heat Free Hair (06:35)
  • Section 2: Marketing
  • WORKBOOK 2: MARKETING
  • Lesson 7: Developing Your Company Brand
  • 7.1 Introduction (04:05)
  • 7.2 Developing Your Company Brand (11:34)
  • 7.3 Learning Questions
  • 7.4 Bonus Video: Sheila Kemper Dietrich - Founder of Livliga (03:49)
  • Lesson 8: Securing Your Name, Trademark and Web Domain
  • 8.1 Introduction (00:53)
  • 8.2 Lawyers Discuss Names and Trademarks (07:21)
  • 8.3 Learning Questions
  • 8.4 Bonus Video: Nicole Campos - Founder of Bling Inc. (02:57)
  • Lesson 9: Leveraging Low-Cost Marketing Strategies
  • 9.1 Introduction (01:28)
  • 9.2 Low-Cost Marketing (10:52)
  • 9.3 Learning Questions
  • 9.4 Mary DeLima: Founder of DeLima Stables (02:40)
  • Lesson 10: Implementing Effective Selling Practices
  • 10.1 Introduction (02:11)
  • 10.2 Effective Selling Practices (12:04)
  • 10.3 Learning Questions
  • 10.4 Bonus Video: Joanne McCall - Founder of McCall Media Group (05:36)
  • Lesson 11: Building a Community of Raving Fans
  • 11.1 Introduction (02:36)
  • 11.2 Give Distinguishing Service (09:41)
  • 11.3 Customer Service Systems (07:01)
  • 11.4 Learning Questions
  • 11.5 Bonus Video: Vicki Stobbe - Founder of Kitchen Corner (02:59)
  • Lesson 12: Creating an Effective Integrated Marketing Strategy
  • 12.1 Introduction (01:19)
  • 12.2 Integrated Marketing (11:51)
  • 12.3 Learning Questions
  • 12.4 Bonus Video: Nicole DeBoom - Founder of Skirt Sports (01:55)
  • section 3: financing
  • WORKBOOK 3: FINANCING
  • Lesson 13: Forming the Right Business Entity
  • 13.1 Introduction (01:20)
  • 13.2 Types of Legal Entities (02:56)
  • 13.3 Sole Proprietorships (02:57)
  • 13.4 General Partnerships (01:43)
  • 13.5 Limited Liability Companies (LLCs) (05:43)
  • 13.6 Other Future Structures (06:01)
  • 13.7 Learning Questions
  • 13.8 Bonus Video: Julie & Benny Benson - Founders of Energyneering (03:35)
  • Lesson 14: Assessing Your Intellectual Property
  • 14.1 Introduction (02:32)
  • 14.2 Intellectual Property (03:18)
  • 14.3 Trademarks (07:06)
  • 14.4 Trade Secrets (04:27)
  • 14.5 Copyrights (03:29)
  • 14.6 Patents (06:12)
  • 14.7 Learning Questions
  • 14.8 Bonus Video: Jean & Barry Anderson - Founders of Sundance [...] (05:17)
  • Lesson 15: Funding with Debt Financing
  • 15.1 Introduction (01:36)
  • 15.2 Funding with Debt (09:15)
  • 15.3 Learning Questions
  • 15.4 Bonus Video: Dave Twombly - Founder of Central Coast Disposal (03:16)
  • Lesson 16: Funding with Equity Financing
  • 16.1 Introduction (01:36)
  • 16.2 Funding with Equity (09:12)
  • 16.3 Learning Questions
  • 16.4 Bonus Video: Gail Williams - Founder of Idaho Sewing for[...] (03:50)
  • Lesson 17: Understanding Key Financial Ratios
  • 17.1 Introduction (01:47)
  • 17.2 Key Financial Ratios (17:00)
  • 17.3 Learning Questions
  • 17.4 Bonus Video: Skeeter: Hugh Reed - The Oregon Hotel (03:03)
  • Lesson 18: Creating Your Financial Projections
  • 18.1 Introduction (02:26)
  • 18.2 - Financial Projections (08:07)
  • 18.3 Creating Your Financial Projections Spreadsheet
  • 18.4 Learning Questions
  • 18.5 Bonus Video: Kaylin _ Ryan Chaves - Kicks Sportswear (02:59)
  • section 4: execution
  • WORKBOOK 4: EXECUTION
  • Lesson 19: Writing Your Full Business Plan
  • 19.1 Introduction (02:54)
  • 19.2 Writing a Business Plan (08:06)
  • 19.3 Introduction to Workbook Exercises (01:15)
  • 19.5 Learning Questions
  • Lesson 20: Creating Your Mission, Vision and Values
  • 20.1 Introduction (01:44)
  • 20.2 Mission Vision Values (09:49)
  • 20.3 Learning Questions
  • 20.4 Bonus Video: Alyssa Wasko - Founder of Donni Charm (05:32)
  • Lesson 21: Establishing Goals and Success Activities
  • 21.1 Introduction (02:32)
  • 21.2 Goals and Success Activities (09:10)
  • 21.3 Learning Questions
  • 21.4 Bonus Video: Jacque Butler - Founder of MedQuest Solutions (08:19)
  • Lesson 22: Creating Your Execution Plan
  • 22.1 Introduction (01:52)
  • 22.2 Creating Your Execution Plan (09:25)
  • 22.3 Learning Questions
  • 22.4 Bonus Video: Amilya Antonetti - Founder of Soapworks (09:28)
  • Lesson 23: Developing Additional Revenue Streams
  • 23.1 Introduction (01:56)
  • 23.2 Pivoting to New Opportunities (08:20)
  • 23.3 Learning Questions
  • 23.4 Bonus Video: Tonya Montalvo - Founder of Intervention Group (02:04)
  • Lesson 24: Making Powerful Presentations
  • 24.1 Introduction (01:25)
  • 24.2 The Elevator Pitch (03:46)
  • 24.3 Making Presentations (09:23)
  • 24.4 Learning Questions
  • 24.5 Bonus Video: Suzanne _ Dan Marino - Jackson Hole Buggalo (02:41)
Completion rules
  • All units must be completed
Prerequisites
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