1. WBCUtah Training → Marketing

Essentials in E-Commerce & Social Media Marketing (EECSMM)


Description
The Essentials of E-Commerce and Social Media Marketing course consists of 8 subjects, each broken down into 3-5 mini-courses for each subject.

We discuss vital subjects ranging from Branding and Content Creation to the pros and cons of today’s most popular social media outlets.

The course also takes you through a step-by-step process of setting up Facebook Ads with clear, practical steps you can take today towards growing your online presence.

Heather, the creator of this course, understands the difficulties of balancing family responsibilities, running a business, and finding time for yourself, especially as a woman business owner. That's why she has made this course concise and easy to follow in sections so you can learn efficiently without feeling overwhelmed.

The information shared during this course is comprised of years of experience combined with thousands of dollars invested in continued education.

The Women's Business Center of Utah is confident you will find value in the course and hopes you will have a little fun along the way as well!
Content
  • Introduction
  • Essentials in E-Commerce & Social Media Marketing: Introduction (04:15)
  • What We'll Cover (01:32)
  • Effective Online Branding
  • What is a Brand? (02:22)
  • Establishing your Brand (03:34)
  • Giving your Brand a Voice (03:59)
  • Logo Logistics (04:50)
  • Setting "The Mood" (05:29)
  • Effective Online Branding Breakdown (03:32)
  • Effective Online Branding Breakdown
  • Make your website work for you
  • Why a Website? (02:13)
  • Common Website Woes (11:10)
  • Social Proof (02:10)
  • Website Well Checks (01:27)
  • Make your Website Work for You Breakdown (01:25)
  • Make your Website Work for You Breakdown
  • Facebook
  • Facebook Facts (01:51)
  • Groups vs Business Page (05:56)
  • Posts vs Reels (08:36)
  • Facebook Content Scheduling (04:16)
  • Facebook Breakdown (01:53)
  • Facebook Breakdown
  • Instagram
  • Instagram Info (01:42)
  • Connecting your Facebook Business Page & Instagram (02:19)
  • Posts vs Reels vs Stories (04:33)
  • Hashtags (04:18)
  • Instagram Breakdown (02:32)
  • Instagram Breakdown
  • TikTok & Pinterest
  • TikTok Takeaway and Pinterest Points (05:01)
  • TikTok: What it is and how to use it (04:26)
  • Pinterest: What it is and how to use it (04:51)
  • TikTok & Pinterest Breakdown (02:12)
  • TikTok & Pinterest Breakdown
  • Content creation
  • What is Content (03:09)
  • Let's Talk Content (05:04)
  • Serving vs Selling (01:36)
  • Content Management (05:14)
  • Content Creation Breakdown (02:57)
  • Content Creation Breakdown
  • Google
  • How to Claim your Business on Google (02:27)
  • How to Make a Great Google Listing (03:19)
  • Google Breakdown (03:16)
  • Google Breakdown
  • Facebook Advertising
  • Facebook Advertising: Keep This in Mind (03:17)
  • Setting Up Facebook Business Manager (05:34)
  • Setting Up your Ad Account (08:46)
  • Add Funnels (04:40)
  • Creating Custom Audiences (11:20)
  • Creating Campaigns & Ad Sets (29:08)
  • Creating Weekly Ads (11:26)
  • Analyzing Ad Performance (06:54)
  • Facebook Advertising Breakdown (03:23)
  • Facebook Advertising Breakdown
  • Wrap UP
  • Essentials In E-Commerce & Social Media Marketing Masterclass Wrap Up (01:35)
Completion rules
  • All units must be completed